What A Horrible Idea

This is something I just read and it made me laugh. People hate to see smartphone screens during a movie because they’re distracting. It ruins the experience. That will only drive people away from the movies. Let’s not capitulate to a bad idea.

You know what they say about desperate times. Movie-going in the US is slumping, so, in an attempt to get ticket sales back up, AMC Entertainment, which operates around 400 theaters and 5,000 screens in the US, wants to do away with the sacred audience etiquette of not texting during a film. While there’s an…

via Great idea alert! A theater chain wants to allow texting during movies — Quartz